After extensive planning that included several conversations taking place virtually throughout the epidemic, VinFast, a locally produced automobile manufacturer from Vietnam, has finally launched the first six of its intended 36 dealerships in California. Beginning in California, it is looking at national expansion. As we work to deliver high-end goods and services to American consumers, the launch of the first six VinFast Stores in the US is a key turning point in the company’s global expansion. VinFast Global CEO and Vice Chairwoman Le Thi Thu Thuy made a press statement.
In a previous interview with VinFast, CleanTechnica discovered that the company’s premium electric vehicles must be accepted while allowing customers to personally experience the company’s high-end customer care. It currently has no ambitions to expand to its neighboring Southeast Asian nations. (For a more detailed examination of VinFast, check our most recent article from a visit to their Vietnamese headquarters.)
Compared to the rest of Asia, the SEA area adopts EVs more slowly. Sales of electric vehicles (EVs) account for between 7% and 12% of all automobiles sold in China, Japan, Taiwan, and Korea. By 2025 and 2030, those percentages are predicted to double and quadruple, respectively. The high cost of EVs in SEA as a result of tax arrangements, ineffective government sales and distribution activities, and a dearth of charging infrastructure have all had an impact on EV sales. Range anxiety is exacerbated by the prevalence of long-uninhabited, off-the-grid provincial highways in several of the region’s nations. Private initiatives, like those of Nissan or Shell, are starting to alter the landscape, adding EV charging stations to vehicle dealerships and gas stations.
Following the launch of 50 VinFast stores in Europe at the beginning of June, VinFast’s objective is to grow its network of sites in the US and eventually throughout all of North America. Its brand-building initiatives, which are based on individualized relationships with customers, are an addition to that strategy. This is to guarantee that VinFast electric vehicles will have the desired qualities of convenience, peace of mind, and dependability during the buying and ownership processes from the yet-to-be-known automobile manufacturer.
California’s top locations are home to the first six US VinFast locations. One of the most up-to-date, busy retail malls in the Los Angeles region, Santa Monica Place, hosted the understated opening ceremony.
Dealers for VinFast are categorized as 1S, 2S, and 3S. High-traffic shopping malls house the VinFast 1S vehicle display and sales locations. The biggest store categories are 3S dealers, which offer full auto and component sales as well as servicing. On a lesser scale, the 2S stores provide both parts and service and assist the surrounding 1S businesses. They are prominently situated on main thoroughfares. Additionally, the 2S stores provide support for areas that lack other store types but have significant VinFast consumer populations.
VinFast Stores are developed with a futuristic and minimalist design language and incorporate interactive technology for a seamless Online-to-Offline experience in order to represent the Future of Mobility theme. The expansive in-store ambiance combines contemporary elements in perfect harmony with Eastern tradition and beauty drawn from nature, visually connecting to VinFast’s mission of building a sustainable future for all.
Customers can examine the VF 8 and VF 9 electric SUVs’ interior and external elements here while also getting a taste of the cutting-edge technologies included in the Smart Driving package. Visitors can converse one-on-one with advisers about inquiries related to both items and services while also learning more about the brand’s adaptable and creative sales methods.
I think the greatest method to cultivate customer relationships and guarantee top-notch service is to introduce VinFast and engage with customers directly in our corporate-owned and -operated locations. We take great pride in leading the world’s EV movement toward a sustainable future. Le Thi Thu Thuy continued, “This future officially takes its next step today in California and will soon grow across the US and globe.”
For clients who reserve a VF 8 or VF 9 by September 30, 2022, VinFast is also offering its VinFast Charged-Up program. The choices under this program are: a) a Level 2 Home Charger with a $1,200 installation credit from VinFast’s installation partner; b) 3-years of free, unlimited charging at Electrify America’s coast-to-coast charging network; or c) a 1-year free VinFast Smart Driving package.
California VinFast Store Opening Locations List
Santa Monica, California: 395 Santa Monica Place, Suite 171 (available to the public starting at 5:00 pm) Hillsdale: 5231st Avenue, San Mateo, CA, Hillsdale Shopping Center Located at 4545 La Jolla Village Drive in San Diego, California, Westfield UTC Citadel Outlets, 100 Citadel Drive, Commerce, California Fourth Street Shops, 1733 4th Street, Berkeley, California; VinFast Berkeley VinFast Corte Madera: 1618 Redwood Highway, The Village, Corte Madera, California Do you value the unique reporting and cleantech news coverage on CleanTechnica? Consider becoming a patron on Patreon or a CleanTechnica Member, Supporter, Technician, or Ambassador. Don’t miss a cleantech story, will ya? Register for daily news updates from CleanTechnica by email. Or follow us on Google News Want to advertise with CleanTechnica, send us a tip, or propose a speaker for our podcast CleanTech Talk? You can reach us here.