Can-Am was the bike to own when I was a kid, back when dinosaurs still roamed the planet and Steve Hanley was a smart, young lawyer. Can-Am two-strokes were competitive on off-road courses throughout the 1970s, and in 1974, the brand won the AMA 250cc motocross national championship was one of them. And they’re back now!
Can-Am isn’t only coming back; it’s also releasing a pair of entirely brand-new, electric motorcycles in an effort to revive the company’s legacy. And, to be honest, it’s not a moment too soon after years of producing bulky, heavy three-wheelers targeted towards folks who are frightened of motorbikes.
LEGACY-WISE, THIS IS A PROBLEM
The new motorcycles appear professional, and Can-parent Am’s company, BRP, appears to comprehend this. According to Jos Boisjoli, president and chief executive officer of BRP, “Today, our tale of innovation reaches new heights with the unveiling of market-shaping electric products that will improve consumer experience on the road.” Can-Am stormed to triumph on the track and the trails fifty years ago, and now a new legacy starts. We are preparing to regain our motorcycle legacy by creating exhilarating riding experiences for a whole new generation with the Can-Am Origin and Can-Am Pulse, the first two models of our electric 2-wheel family.
The competition from LiveWire, Zero, and (of course) Taiga and Polaris in BRP’s personal watercraft (Sea-Doo) and snowmobile (Ski-Doo) markets will be met by the two new bike models, the Can-Am Origin off-roader and the Can-Am Pulse street bike, which offer two distinct riding styles while sharing the same Rotex E-Power drivetrain.
The bikes from the 2024 model year, the Origin and Pulse, will be on sale the following year. Check out the company’s official launch video below while you wait, and then let us know in the comments what you think of the brand’s rebirth.
REBORN IS THE CAN-AM LEGACY
Image source: BRP.
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