Can-Am was the bike to own when I was a kid, back when dinosaurs still roamed the planet and Steve Hanley was a smart, young lawyer. Can-two-stroke Am’s engines were strong competitors on off-road courses throughout the 1970s, including the the brand won the AMA 250cc motocross national championship in 1974. And they’re back now!
Can-Am isn’t only back; it’s also bringing to market two completely brand-new, all-electric motorcycles in an effort to revive the company’s history. In addition, it’s not too soon following years of producing bulky, heavy three-wheelers targeted at those who are terrified of motorbikes.
A LEGACY-SENSITIVE PROBLEM, THIS IS BRP, the parent company of Can-Am, appears to comprehend on their end, and the new motorcycles are professional-looking. According to José Boisjoli, president and chief executive officer of BRP, “Today, our tale of innovation reaches new heights with the unveiling of market-shaping electric products that will improve consumer experience on the road.” “Can-Am stormed to triumph on the track and the trail half a century ago, and today a new legacy begins. We are preparing to regain our motorcycle legacy by creating exhilarating riding experiences for a whole new generation with the Can-Am Origin and Can-Am Pulse, the first two models of our electric 2-wheel family.
The Can-Am Origin off-roader and the Can-Am Pulse street bike are two new bike models that offer two distinct riding experiences while sharing the same Rotex E-Power drivetrain. These two bike models will be used to compete with LiveWire, Zero, and (obviously) Taiga and Polaris in the personal watercraft (Sea-Doo) and snowmobile (Ski-Doo) markets of BRP.
The bikes from the 2024 model year, the Origin and Pulse, will be on sale the following year. Check out the company’s official debut video below while you wait, and then let us know what you think about the brand’s resurgence in the comments.
REBORN IS THE CAN-AM LEGACY
Image source: BRP.
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