Volkswagen recently spoke about its plan for accelerating the growth of electric vehicles in North America. Utilizing the region’s shift to electric vehicles (EVs), the project’s goal is to establish a new business with a wide range of products and to enter the market for all-electric pickup trucks.
While Pablo Di Si, Executive Chairman of Volkswagen South American Region, will take over as President and CEO of Volkswagen Group of America and CEO of Volkswagen North American Region, Scott Keogh, President and CEO of Volkswagen Group of America, has been named President and CEO of Scout, an independent company that is being established in the US.
According to Volkswagen Group CEO Herbert Diess, Scott Keogh and Pablo Di Si both played significant roles in revitalizing the businesses in their respective regions, North America and South America, and they will be instrumental in helping the Group take advantage of historic market opportunities in the U.S., elevating our growth strategy in the area.
GOALS AND BROADER STRATEGY OF VOLKSWAGENS In North America, the Volkswagen Group aims to introduce the broadest electrified lineup. Volkswagen Group companies aim to provide customers in the US with more than 25 BEVs by the end of the decade. Volkswagen will soon begin making its all-electric ID.4 small SUV in Chattanooga, which should help meet the growing demand for electric cars in the US.
The North American pickup truck market is another target for the German automaker’s all-electric vehicle. A brand-new business called SCOUT, which is based in the US, will produce Volkswagen’s electric pickup. By the end of the decade, the first SCOUT all-electric pickup should be available for purchase.
Electric transportation will be the norm in the future, we are certain about that, Keogh stated. This benefits the environment while also generating new business prospects and employment. Volkswagen wants to become the leading e-mobility supplier in North America, and we want to set the example for this transformation.
This is a component of the organization’s overall worldwide strategy.
Chinese joint ventures with Volkswagen SAIC and FAW-Volkswagen Volkswagen also made plans to build a variety of new EVs. They intend to offer more than 15 BEVs in China by 2025. By that time, almost 30% of all the vehicles the two businesses plan to sell in China should be electric.
We place a lot of attention on the Chinese market, said Diess. Because of this, we are also there gradually increasing our commitment to e-mobility. We intend to provide the widest range of locally made electrified automobiles to our Chinese customers.
Volkswagen wants to promote sustainability while making electric cars more accessible to a wider spectrum of buyers. According to Diess, Volkswagen is methodically moving forward with e-mobility. By doing this, we are lowering the cost of electromobility for a large population and making a significant contribution to climate protection.
Consumers will be able to purchase Volkswagen’s electric vehicles for a cost that is comparable to that of a car with a combustion engine. By 2025, the corporation wants to generate several million EVs annually. With its own battery cell facility, Volkswagen is already geared up for the significant rise in battery production that will be necessary.
Volkswagen’s push for electric vehicles is a crucial component of the company’s effort to achieve carbon neutrality by 2050.
Photograph provided by Volkswagen.
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