Some Tesla fans adore the brand, but they disagree with Musk’s unfiltered tweets.

The Tesla Reddit forum shows that this is almost always true: Redditors adore their Teslas. The Tesla brand, the Supercharger network, Smart Summons, accessories and apps, the 4680 batteries, adapters, autonomy, and other vehicle-specific subjects are discussed by the posters there. The majority of commenters are committed to sharing their insights into the Tesla inventory and their discovery of hidden touchscreen lagniappes, however a small number do discuss the company’s performance or its stock.

But more recently, stories about Tesla have tended to center on the antics of the company’s volatile CEO, Elon Musk. Many former Tesla enthusiasts are appalled by information about his personal life as well as other ways that his frequently outrageous acts have tainted the Tesla brand.

Why is the divide between enthusiasm for the Tesla name and displeasure with Musk as CEO of the top all-electric car manufacturer in the world so sharp?

That question has a nuanced, sophisticated solution.

Early adopters adored both CEO Elon Musk and the Tesla brand. A small but vocal portion of the population identified with his outlook on a sustainable future. They thought he was creative, inquisitive, intelligent, driven, articulate, and hilarious. Musk shattered the ICE engines’ dominance as a US congruence marker and introduced us to a broad transportation and societal revolution.

In the EV sales rankings, rivals who have been following Tesla for ten years are likely still years away from catching up to the company.

Musk has promoted the Tesla range of vehicles on social media, rejecting traditional advertising. Additionally, and regrettably frequently, he has agitatedly expressed binary positions about issues on social media platforms, igniting debates.

His notoriety has given him over 100 million Twitter followers , many of whom check every tweet he makes. He frequently attacks whomever he believes to be his foes. His tone about other businesses produces a form of signal advance indication made up of optimism or pessimism that can influence a company’s valuation. Despite their frustration with Musk, many institutional investors support him because of the company’s overall stellar success. Avowed fanboys and fangirls are upset when he frequently fails to connect with a large following.

Numerous customer surveys and market research studies demonstrate that Tesla commands great brand recognition, attention, and loyalty, as Bloomberg Hyperdrive recently pointed out. Most customers are ecstatic about its all-electric vehicles. However, Musk has frequently come under fire because he is associated with the Tesla brand while also getting involved in contentious political disputes. They continue by saying that fighting back against negative news of his personal life has endangered the company’s increasingly valued brand.

Reuters portrays Musk’s influence as him and Tesla building a name for themselves by breaking the law. According to Business Insider , a large part of the reason why Tesla is one of the most contentious businesses on Wall Street is due to his unfettered tweeting. How severe was the hit?

WHAT IS THE TESLA BRAND NOT TO LOVE? Tesla owners adore the extras and Easter eggs it offers (an undocumented hidden feature that developers leave behind for users to discover). When considered separately from his social media posts, the segments showcase Musk’s particular sense of comedy and have increased the admiration of Tesla supporters.

Autopilot: The vehicle may automatically steer, accelerate, and brake within its lane.
This HEPA filtration technology guards against harmful chemicals entering the car’s cabin in bioweapon protection mode (only available in Model S and Model X).

Touchscreen: The 17-inch touchscreen contains common functionality like climate control and navigation, but it also has hundreds of more capabilities, like video games, connectivity, streaming services, and real-time traffic information.

Sentry mode: With this function, you can monitor your parked car closely from any location in the world.
Modern parking sensors alert drivers when objects could be too close.
35,000 fast chargers are positioned on key thoroughfares close to useful amenities as part of the global supercharger network.

Tesla customers access their automobiles using their phones, not a physical key (theres also a valet key for times when the owner wants to confer driving privileges to someone else).

The app: With the app, drivers may operate their vehicles from almost anywhere. Among other things, it transmits real-time updates, enables owners to lock and unlock the car, monitor the status of their vehicle while it is charging, and regulate the heat and air conditioning.

Over-the-air updates: To make the cars safer and give Tesla users more amenities, the company sends new features to the cars.

Dog mode: The car’s interior temperature is controlled to prevent the dog from overheating. A notice is displayed on the touchscreen to inform unduly anxious bystanders about the feature.

Automatic cooling kicks in if the interior of the car reaches a temperature higher than 105 degrees Fahrenheit.

Frunk: A trunk at the front allows for additional storage since there is no engine to take up front space. It is a characteristic that rivals rapidly copied.

THE COMPANY’S DISRUPTIVE AUTO TECHNOLOGY IS COMPLICATED BY MUSKS COMMENTS. The appeal of the Tesla brand has been compounded by Musk’s personal views, but his social media statements have also impacted how people view the company’s manufacturing skills.

A prime example is the widely anticipated release of the Tesla Model 3, which is targeted for the mainstream market. The people who participated in the design and construction of the mass-market, electric, 4-door automobile at an private event were the first people to drive away in it. The 215-mile range was seen as a trade-off for the car’s inspirational and desirable status, and devoted followers fretted over delivery dates and Model 3 details.

Musk then confidently tweeted about the Model 3 goals.
It appears that we can produce 20,000 Model 3 cars each month in December.
Elon Musk (@elonmusk) has AA9

Initial Tesla Reddit 0 fell short of Musk’s expectations. In 2017, Tesla only produced 2,685 Model 3 cars. Despite Musk’s prediction that the firm would produce 500,000 vehicles in 2018, 254,530 automobiles were actually produced.

The Tesla Reddit 1 then contacted Tesla in 2018 in relation to two problems:

Musk’s earlier admission that he was thinking about taking Tesla private, some of our predictions for Model 3 production rates in 2017 and other public remarks about Model 3 manufacturing. For Tesla to be able to reassure stockholders that the Model 3 has been launched, ramped up, and stabilized, as Zachary Kirkhorn, chief financial officer of Tesla, recounted, it required till 2019.

THE TESLA BRAND ANDAMP; MUSKS COMPLICATED INFLUENCE: FINAL THOUGHTS With widespread praise and increased business success, the Model Y has been released. Musk, meanwhile, continues to perplex the market with his unfiltered social media commentary. Although he has shortcomings, he is a genius who showed that Tesla Reddit 2 exists.

According to Tesla Reddit 3 interview with Wharton School of the University of Pennsylvania marketing professor Americus Reed, consumers feel a strong connection to brands that share their values or embody what they aim to be. For those who are truly enamored with Tesla, the relationship’s intensity is out of this world.

Disassociation abounds, the Tesla Reddit 4 concluded concerning the Tesla brand. Not the tweeter, love the car.

Do you value the unique reporting and cleantech news coverage on CleanTechnica? Consider becoming an Tesla Reddit 5 patron or a CleanTechnica member, supporter, technician, or ambassador. Don’t miss a cleantech story, will ya? Register for Tesla Reddit 6 by email. Or Tesla Reddit 7 Want to advertise with CleanTechnica, send us a tip, or propose a speaker for our podcast CleanTech Talk? You can reach us here.


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