A virtual world (or, more accurately, a collection of virtual worlds) where you may perform many of the same tasks as you would in the real world but from the convenience (and safety) of your own home has been built by Meta (the company formerly known as Facebook) and other VR companies. The Metaverse is the name for these universes. Nissan has capitalized on this new era by integrating its electric vehicle, the ARIYA, into it. The car can be explored, viewed from various perspectives, and its attributes can be discovered. All of this is owed to five distinct digital artists from five different UK cities with pure air.
Barry Christie, Global Creative Lead at Meta Creative Shop, noted that with the Nissan Electric Lab, you can get up up and personal with the new Nissan ARIYA and the campaign artists’ electrified artwork. In fact, you can explore it in 3D on your smartphone or computer or virtually step into it with a Meta Quest headset for a really immersive experience.
For this Metaverse marketing campaign, Nissan gave five artists the task of sketching the new all-electric ARIYA in five different places throughout the UK. There were artists from London, Birmingham, Manchester, Leeds, and Liverpool among them. The Birmingham-based artists Retro Manni, Tishk Barzanji, Janice Leung, Neil Keating, and Antidote, as well as the London-based Tishk Barzanji (Manchester). Each participant was given the task of expressing an electric interpretation of how the Nissan ARIYA is a beacon of hope in their respective cities using their own distinctive design aesthetic. Since the artists included their own personal experience into the project, the brief was accurately and emotionally portrayed.
By scanning the QR code supplied, you can also enjoy Nissan’s metaspace experience through the installation. The visitors will be directed to the landing page for the electrified art, where they may start exploring the area. The Nissan ARIYA will drop onto a platform in the center of the room after the environment loads automatically and customers are given instructions on how to connect two power cords to activate the painting portal and explore the electrified metropolis.
Nissan GB Marketing Director Nic Thomas was overjoyed to be able to promote Nissan as one of the first automobile manufacturers to utilize the Metaverse in this immersive and inclusive way. “The Japanese timeless design and innovation of the ARIYA allows us to influence and explore new ways of communicating with our customers,” Thomas said. This is the beginning of our exploration, testing, and learning of new ways to exhibit our own product breakthroughs in an environment that is consistent with our innovative leadership brand values.
The next two months will see the continuation of the marketing effort. The ARIYA is already on sale, and the first deliveries are scheduled to start in August.
Nissan’s ARIYA is a 5-door hatchback with all-electric power. Its top speed is 112 mph, and its range is 251 miles. The vehicle also features intelligent Around View Monitor, lane departure warning, forward collision warning, and autonomous emergency braking. Two alternative battery sizes will be offered, with the largest one offering a 310-mile range. The Ariya has a starting price of $40.495.
Nissan provided the main photo.
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