In a recent press release, GM’s OnStar company—a supplier of emergency communications and other connected vehicle services—announced the adoption of a new, more straightforward logo and the addition of two additional services to its lineup.
OnStar’s new brand design and logo usher in a new era for the company and the innovative ways we’re working to expand access to our promise of safety and security, said Jeff Massimilla is the vice president of GM’s OnStar Safety and Connectivity division. These most recent developments demonstrate how GM is living up to its pledge to become a software innovator and expanding on our subscription services expertise, as well as our cooperation with the public safety sector to advance new technologies.
ONSTAR’S NEW LOGO The company’s new logo is essentially the same as the old one, with the word Star and the decorative ring surrounding the On* section removed. This makes sense in many ways because the stylized portion of the emblem already incorporates a star. So nothing actually loses its meaning. Although the corporation views the new logo as a simplification (which is true), I’m not sure how different it will appear to prospective customers. However, this is perhaps for the best since everyone will be able to identify the emblem and the organization it represents.
Therefore, it can be a good idea to remain with what is effective and make changes only when necessary. Additionally, this allowed GM freedom to frequently use the brand motto.
NEW MEANS OF OUT THERE SAFEGUARD OnStar didn’t only alter its logo (or is it On* now?). It offers more opportunities for individuals to be safer outside of cars by combining three new things with two existing services.
One is that OnStar now has a phone app called OnStar Guardian. With the use of this service, anyone with a smartphone can contact an OnStar advisor for assistance, expanding the reach of this service far beyond the realm of OnStar-equipped automobiles. That, however, was insufficient because not all automobiles were equipped with OnStar.
Riders on motorcycles now have access to OnStar Guardian’s services around-the-clock, every day of the week. All OnStar Guardian Members in the US and Canada can also access Emergency Advisors and specialized Roadside Assistance. In the future, users of the OnStar app will be able to:
Utilize smartphone sensors to identify whether a Member is driving or riding, and to spot changes in acceleration that might indicate a collision. Alert an OnStar Emergency Advisor, who may assess the situation, get in touch with the appropriate first responders, and offer medical care up until aid arrives. Give motorcycle-owning members roadside support, such as aid with gas, a jump, or a tow. Although it is unknown whether the service will be compatible with lower speed micromobility, it would undoubtedly be beneficial for those who go on two wheels rather than a motorcycle.
Another item was also disclosed: an OnStar Guardian capability for Amazon Alexa. With a compatible Alexa-compatible device, it is accessible to all Guardian Members in the US. Using this Alexa skill, you can:
By asking, “Alexa, call for help,” users can reach OnStar Emergency Certified Advisors right away and hands-free. ongoing service growth for domestic GM and non-GM clients. Perfect timing and aid with situations at home. It’s nice to be able to voice-command emergency services in tense times rather than having to operate a smartphone. Fine motor skills are completely lost when you’re shivering from adrenaline. It’s fantastic to be able to ask for assistance.
GM provided the featured image.
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